Use Mail Merge in Microsoft Word 2003 and Word 2007 to produce bulk personalized letters and emails from just ONE document.
You can save big money by doing your own email campaigns. There is no need to pay anyone else for doing this for you when you can DIY for FREE.
Most people don’t realize that the software to send personalized bulk emails is ALREADY on their own computer.Mail merge is a very valuable tool for small business owners as it gives you the ability to design and publish professional letters and email campaigns.
Doing a mail merge is a very simple 6 step processMail merge provides huge benefits for users.Previously when you wanted to send out letters or emails to a list you had to compose each one separately.A painstaking procedure at the best of times.With mail merge the whole process can be completed all from just ONE document.
So, if you have 100 or even 10,000+ letters or emails to print or send, they can all be done at once with the click of a mouse.
From a marketing perspective personalized letters and emails are MUCH more well received. People are more likely to read something that is directed at them personally rather than something that looks mass produced.
Small business owners will appreciate the substantial return on investment that personalized correspondence can achieve.Don’t just use the merge fields after Dear, and for your senders address. Advanced users should take full advantage of the functionality of the program.
Insert the recipient’s name throughout the whole document, but don’t over-do it!Insert kids names, hobbies, preferences and any other details that you have on your database to really make your content as personal as you can.
If your content is highly personalized your message will be more effective. The person will remember it and probably appreciate that you took the time to write to them personally.
Letter Writing Tips: Insert their business name or first name in the headline of your letter. Make sure your headline clearly states what your letter is about, otherwise it may not get read any further.
Photos and BTW remarks work wonders. Always include a picture of yourself so the reader can relate to you. Writing a p.s. after your name is also a good trick as these remarks get high readership.
Email Writing Tips:ALWAYS use tables! Designing your emails with tables will make your emails more reader friendly as this format closely resembles the format which people are accustomed to.
You can add borders, cell shading and other styling to your table, plus it is easy to layout your content in an organised manner.
About The Author: This article is written by Neville Pettersson. Neville runs a small business marketing company in Christchurch, NZ. He has designed this website as a valuable resource for small business owners to keep in touch with their customers. Visit the website at:
www.mailmergeguide.org/mailmergetutorial
Authors bio is coming up shortly.
